This is a guest post from Angela Wills - enjoy! Graham & Pat
Promoting Your Website on Twitter
By Angela Wills
Twitter is all the rage these days for online business and marketing.
If you don’t know what Twitter is, then let me do my best to explain it to you:
Twitter is a mixture between an instant messenger and a forum that only allows you to
type 140 characters at a time. You can log on to your Twitter account at any
time and find people chatting amongst themselves, ‘tweeting’ out inspiring
messages, ‘retweeting’ cool stuff or linking out to interesting websites.
So great stuff, right? You’ve probably heard that Twitter is a great way to build
relationships and your business, and you’re also probably wondering just how to
promote your website on it.
Twitter-marketing is all about building relationships. When you give first, you’re setting
yourself up for success on this social media site. So with that in mind here
are some of my best tips for promoting your website with tweets:
1. Don’t Auto-DM!
A DM is a direct message. Beyond the actual public tweeting there are private
direct messages that get sent to the receivers email address. Some people think
it’s a good idea to automate their social media marketing by sending automatic
DMs that do things like:
- thank people for following
- ask the new follower a question
- invite the follower to visit their website
It’s just bad form and most people find it extremely annoying.
2. DO be YOU
Don’t try to be someone you’re not. Be you and be proud! Twitter works best if
you just let your own personality shine through. You are the only 100% original
thing about your business and you are your best asset. People want to do
business with people they know, like and trust and they can’t do that if they
don’t know you. Let them in.
Being you doesn’t mean you have to post what you have for breakfast, lunch and dinner. There’s a fine line between being social and being too personal and it’s up to
you to decide where that is.
3. Give Before Taking
Absolutely you should be promoting yourself on Twitter if that’s something you
choose to do. But don’t go and tweet ‘buy this’, ‘click here now’, ‘sign up
here’ every time or you’ll promptly be ignored and/or blocked.
A great way to give first is to find genuinely useful information or websites and tweet
it out. Start following a lot of quality people and retweet their good tweets.
Start conversations and provide value where you see the opportunity.
Overall using Twitter to promote your website means using common sense and
acting like you would in any social setting. Consider Twitter like a social
event where you’re there to mix and mingle, to find people with like interests
and to make some great connections.
Remember that marketing your website and your business on Twitter starts with marketing yourself. It’s a website all about connecting with others – do that well and
you’ll see success to follow.
Now if you are ready to get your website up and running quickly so you can begin
promoting it on Twitter and other social media sites, join me as I teach
you in this online video, webinar and email coaching program everything you
need to know about creating great business websites and blogs with WordPress.